The stages of awareness, contemplation, and choice are all guided by digital marketers. A conversion is the ultimate goal. Throughout the customer journey, brands provide all the information consumers require to articulate an issue clearly, compare solutions from other brands, and, hopefully, choose their product.
Consumers will find this journey more relevant thanks to interactive 3D material. It also enables the real-time integration of valuable consumer insights into building sales funnels for digital marketers. This effectively converts the sales funnel into a flywheel. When a new consumer enters the funnel, marketers don’t start from scratch. Instead, the sales funnel becomes a flywheel that propels the customer ahead by leveraging past customer interactions, data, and insights.
A product configurator, for example, gives marketers specifics on what buyers desire from a brand’s items. A marketing team can use these characteristics to spot trends and design products. Or, based on recognized pain spots, it can develop a new message for its existing items.
When consumers are overloaded with options, features, and specifications throughout the consideration and decision stages, this concept of “curated personalisation” can help. Conversions increase when brands achieve a balance between providing choice and curating. According to a Salesforce analysis of 150 million online purchasing sessions, rational product recommendations accounted for 26% of e-commerce revenue.