ARCHITECTURAL ANIMATION

Learn about architectural animation and its applications.

What is architectural animation?

Architectural animation refers to the process of making a concise architectural movie on the computer. This computer-based building helps to create landscaping models for vehicles as well as moving people.

Architectural animation is very different from an architectural rendering procedure. In the case of architectural rendering, only a single image from one particular viewpoint is used to create architectural animation. However, in architectural animation, thousands and even hundreds of images are combined to create a video.

The images used for architectural animation are combined and played in a series so that they create a movie-like effect. Although it feels like it is a computer-based generated movie, it feels as if it is recorded in a camera. Since a computer is used for 3D animation, it helps to create a real lifelike impact. Architectural animation plays an important role in developing or strengthening a relationship with that of the surrounding area. Architectural rendering may or may not be used with architectural animation.

Beach Villa Sunset Architectural Visual
Residential Beach front property villa render

The process of architectural animation

The process of architectural animation developed in the architectural industry is to promote property developments and property sales. The animation follows a rigid storyboard.

Architectural animation saves a lot of time and contributes to understanding how much will be done in a certain period. The 3D animation follows a path of textures, materials and details. The single still frame image is eventually produced to the clients will colour correction and comprehensive details about the structure and materials. Once clients accept the images, they are further manipulated into creating a movie with images and a soundtrack.

WHO USES ARCHITECTURAL ANIIMATION?

Initially, 3D animation was used only for making animated movies. However, times have changed, and now it is being used in every other sector and all for good reasons. 3D animation can suit every sector and the architecture industry is one.

Likewise, Architects are one of the biggest users of Architectural Animation. This is because it helps key decision-makers understand the idea and view of the Architects mind, we all know images speak louder than words. Most importantly, 3D Animation is the key to easy planning permission and a sure way to win your next job.

Property Developers are another big user of Architectural Animation. This is because using photo-realistic imagery of buildings that have not yet been built help make sales much faster.

Firstly, you as a homeowner can utilise Architectural Animation to see what your new renovations will look like. Secondly, you can design your new dream home and have it brought to light in an amazing fashion before the development has begun.

In addition, Landscape Designers use Architectural Animations to communicate design ideas to their clients in the best way possible. Whereas using Architectural Visuals often helps sell the project in a way that idealizes the landscape and helps to create the perfect images.

Similarly, to the others, Estate Agents use Architectural Animation in their work because they can show the properties they are trying to sell in a much more appealing light than just a boring photo.

Penthouse CGI

Additionally, Property Investors will use Architectural Visuals for many reasons. For example, they could want to show a new commercial building that is in the development phase.

When property developers take a project to a marketing company, usually they need Architectural Visualisation to show off the properties in all the best ways possible to make the development look amazing. Therefore creating the groundwork for the marketing team to advertise the properties.

Game Designers are another great example of where Architectural Rendering is used. These designers use Arch Vis to show off their ideas to co-workers before the game has been developed.

Designing how a building may look for a certain film is another ability of architectural visualisation, helping CGI artists to bring the vision of the director to life through the communication of imagery.

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HOW CAN ARCHITECTURAL ANIMATION HELP YOU?

Millions of architectural projects are circulated around the world every year. However, it is only necessary to provide the best to the clients. Architectural animation has come a long way and can contribute to the development of properties. Furthermore, the use of CGI also contributes to enhancing the overall qualities of the project.

If you want to stay on edge as an architect, you should work on providing the best to your clients. Hence, in situations like these, it becomes essential to cater to the needs of the audience. The audience today is no longer attracted by drawing, but by visuals. Hence, it would help if you focused on creating a visualising architecture.

The 3D animation further plays an important role in enhancing the impact of the project. Nowadays, most architects are adopting 3D animation. One of the main reasons businesses did not adopt this procedure earlier is that animation in the 90s was very expensive. However, with the rapid advancements in technology and the coming of computers, tablets, and devices, visualising architecture can be created in a few hours. Initially, 3D animation, architecture took hours, but today it takes only a few minutes.

Using 3D animation, architecture for your proposed project can help to increase the chances of sales. The visualisation architecture can suit businesses of all types and help maintain a clean line of communication between architects and customers.

If you want to develop a 3D architectural animation for your next building project, it can increase sales chances.

WHAT ARE THE BENEFITS OF ARCHITECTURAL ANIMATION?

3D animation in architecture has come a long way. It can play an important role in improving your property’s visuals, thereby helping to drive a significant amount of profit. Some of the prominent benefits of using 3D animation for property developments include the following

PRESENTATION OF CONSTRUCTION

PRESENTATION OF CONSTRUCTION

COMPLETE VISUALISATION OF THE PROJECT

FINALISE THE MODEL

PROPERTY PROMOTION

WHAT IS THE WORKFLOW FOR VISUALISNG ARCHITECTURE?

  • STARTING A PROJECT

    To begin an architectural visualization project, clients provide all the information required. For arch vis, things such as drawings, design specifications, sketches, mood boards, or other types of information clients may have been presented to us.

  • REVIEWING INFORMATION

    We will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. This helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.

  • PROJECT EXECUTION

    Work is begun as soon as we understood all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

  • REVIEWING

    A draft 3D render is presented to clients for comments and review. Then, adjustments are made.

  • APPROVAL

    Penultimately, acceptance is given from the client for final processing.

  • FINAL ARCHITECTURAL 3D RENDERING

    The final 3D visuals are presented, after post-production, in high resolution with full quality lighting, reflections, glossiness, and materials.

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WHAT DO YOU NEED TO GET YOUR ARCHITECTURAL ANIMATION PROJECT STARTED?

Although we do not need all of the above, these will make the project much smoother. Read further here.

XO3D has worked on a couple of different projects for us (a property development company) and my colleagues and I have been extremely impressed and happy with their work. Throughout the creation process, Alex Mann at XO3D was extremely responsive and adaptable to ensure our design needs were met. The final product has always been of the highest quality and really brings to life the architectural drawings with precise attention to detail. 100% would recommend.

Seb – 

Director  – Impact Capital Group

WHY CHOOSE XO3D FOR YOUR ARCHITECTURAL ANIMATION PROJECT?

  • THE BEST EXPERIENCE

    With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.

  • SPEEDY DELIVERY

    Ensuring the smoothest process. We deliver quality work on time.

  • COMPETITIVE PRICING

    Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.

  • SPECIALISTS IN CREATIVITY 

    At Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.

  • TECHNOLOGY DRIVEN 

    Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.

  • ACCESSIBLE TEAM 

    We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

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