Step into a new world of architectural visualisation.

What is architectural virtual reality?

In 2016, Virtual Reality (VR) came back into existence in the tech industry, causing a lot of excitement for every industry that was eager to try the applications of the same. In this article, we will learn about the meaning of VR in terms of design and architecture. Further, we will also learn more about why architects prefer using VR or its uses/benefits only.

It seems that the emergence of Virtual Reality architectural applications has now become one of the biggest stories recently. Besides, in the upcoming years, VR will be one of the essential parts of a process leading to project designing and presentation.

For several designer industries, the biggest challenge is when they want to convince a client. It seems that the latter wants to know precisely how the end product will look like, In this case, being able to create a 2D or 3D modelling will ensure that the client leaves with a happy face.

Irrespective of how good you are at understanding conceptual architecture, it always takes a lot and great imagination to get a client finally on board. It will only happen if you can trigger excitement in the client’s mind about the end product. So, architecture is not an exception, and therefore the concept of architectural virtual reality may be the key to the transformation of the industry.


Likewise, Architects are one of the biggest users of Architectural Visualization. This is because it helps key decision makers understand the idea and view of the Architects mind, we all know images speak louder than words. Most importantly, 3D Rendering is the key to easy planning permission and a sure way to win your next job.

Property Developers are another big user of Architectural Visuals. This is because using photo realistic imagery of buildings that have not yet been built help make sales much faster.

Firstly, you as a home owner can utilise Architectural Rendering to see what your new renovations will look like. Secondly, you can design your new dream home and have it brought to light in amazing fashion before the development has begun.

In addition, Landscape Designers use Architectural Renderings to communicate design ideas to their clients in the best way possible. Whereas using Architectural Visuals often helps sell the project in a way that idealizes the landscape and helps to create the perfect images.

Similarly, to the others, Estate Agents use Architectural Visualization in their work because they can show the properties they are trying to sell in a much more appealing light than just a boring photo.

Penthouse CGI

Additionally, Property Investors will use Architectural Visuals for many reasons. For example, they could want to show a new commercial building that is in the development phase.

When property developers take a project to a marketing company, usually they need Architectural Visualisation to show off the properties in all the best ways possible to make the development look amazing. Therefore creating the groundwork for the marketing team to advertise the properties.

Game Designers are another great example of where Architectural Rendering is used. These designers use Arch Vis to show off their ideas to co-workers before the game has been developed.

Designing how a building may look for a certain film is another ability of architectural visualisation, helping CGI artists to bring the vision of the director to life through the communication of imagery.


As the term suggests, architects and designers are the ones who use the application of this particular version of VR the most. It has immense potential for designers and architects. Starting from the basic design mock-up, to the ultimate project collaboration VR can make all of it better. When it comes to adding the finishing strokes to enhance a building design, VR can push an idea to any medium better than all others.

As you already know from the above information, one of the toughest challenges an architect faces is convincing clients to rely on them. To make this happen, the client must be confident that a particular design has the potential and adds enough value. Moreover, the number of stakeholders will also be more when the project is more significant.

Therefore, there are fewer chances that only one person will be able to make all the decisions. Instead, quite a few people will put in their inputs and suggestions regarding a building design. Now, getting all of these people into a single room to encourage sound discussion is quite a job. Besides, this work is incredibly efficient and time-consuming.

Floor plans and 3D modelling are often used to communicate an idea for a specific part within the design. However, architects may fail to express their ideas with the clients adequately, even with architectural virtual reality. However, the advance use of VR will now do its work. Being an immersive technology, VR will transfer the clients into a 100% interactive 3D space. As a result, the clients will see the virtual representation of the building design, floors, and room.


Presently, this depiction of virtual reality for design may sound very shallow. Without a doubt, it will function as an introduction apparatus, permitting customers to comprehend how a plan will hope to scale and at a more intuitive level. Be that as it may, how might it sway a designer’s work process?

To be powerful, the VR innovation should permit customers to interface with a proposed model ultimately; venturing to such an extreme as to have the option to open and close entryways and windows, turn lights on and off, and move objects around the room.

This degree of collaboration will need to shape part of the customer’s input — for example, what were the details of the plan that the customer especially delighted in? Where did they battle to connect with and associate? What didn’t they like?

At last, this visual criticism must be recorded and consolidated into the previous plan. And keeping in mind that this degree of nitty-gritty input may introduce a hindrance or two to execute VR for architecture and strategy viably, the openness of the innovation should represent no such issues.

Because of the expansion of cell phone gadgets, computer-generated reality applications can be created to be handily downloaded and introduced onto a customer’s telephone. This implies that instead of expenditure cash on costly equipment, a committed VR headset, a modest VR headset could be furnished alongside the essential floor plans and graphs.

The most recent cell phone gadgets are easily incredible to help VR-quality illustrations and gratitude to the inherent accelerometers. They will have the option to recognize development as a customer explores their way through the virtual world.

Chigwell Dusk Exterior Architectural Render


Architectural Virtual Reality has been helpful for property development and property sales. The virtual reality model is the closest to Reality and today it is more necessary due to Covid pandemic. It plays a vital role in helping clients or consumers to identify the potential structure of the property. As a result, after the drawing, most architects give preference for creating a virtual reality model. It is necessary to analyze the difference and get in touch with the right design. Here are some of the prominent benefits of Virtual Reality in architecture

Collaborate & Communicate

Desktop & Mobile Friendly

Life Changing Plans

Triggers Real World Feelings



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Firstly, we begin architectural renderings with the creation of a 3D model. 3D architectural modelling is the process of developing a proposed representation of the building on the computer. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.


Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the architecture. Depending on the desired outcome of the render.


Thirdly, the desired materials are added to the walls and objects within the scene and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the architect’s design.


Finally, setting the scene is set off on the final stages of the process. This is where the computer does its work, by generating the 3D image so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in post-production software such as Photoshop and a picture is created by our 3D artists. These are then loaded into a 360 viewer to look at the full VR experience.

how are interior renders created



    To begin an architectural visualization project, clients provide all the information required. For arch vis, things such as drawings, design specifications, sketches, mood boards, or other types of information clients may have been presented to us.


    We will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. This helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.


    Work is begun as soon as we understood all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.


    A draft 3D render is presented to clients for comments and review. Then, adjustments are made.


    Penultimately, acceptance is given from the client for final processing.


    The final 3D visuals are presented, after post-production, in high resolution with full quality lighting, reflections, glossiness, and materials.


XO3D have worked on a couple different projects for us (a property development company) and my colleagues and I have been extremely impressed and happy with their work. Throughout the creation process, Alex Mann at XO3D was extremely responsive and adaptable to ensure our design needs were met. The final product has always been of the highest quality and really brings to life the architectural drawings with precise attention to detail. 100% would recommend.

Seb – 

Director  – Impact Capital Group



    With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.


    Ensuring the smoothest process. We deliver quality work on time.


    Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


    At Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.


    Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.


    We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

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Architectural visuals can range from £50 to £10 000 due to this, 3D architectural rendering is a very confusing space because its difficult for clients to understand why there is such a huge price range for a image. We have written an article here that aims to remove the confusion for clients.

Architectural 3D visualization is a creative process that uses computer graphics to convert 3d models into engaging images. It may include photo realistic or non photo realistic images. It is the final process of creating the actual 2D image or animation. Read further on 3D rendering here.

A photorealistic rendering is a 3D rendering that is life like. It is a style of 3D rendering that allows clients to have a image that looks as good or better than a camera could take. Photorealistic images are created from 3D models.