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What is CGI?

CGI stands for Computer-Generated Imagery. It is a common tool today in the graphics industry. CGI is used in many different sectors that we will discuss further below. It can also be referred to as 3D Rendering. CGI can be dynamic or static. Additionally, dynamic imagery can also be considered as 3D Animation. So what actually is CGI? It is basically the process of creating imagery on a computer for many different purposes. There is also a variety of different methods to create CGI, and endless different software that is used in many different industries. For example, Special Effects in the film industry, or Architectural Rendering used in the real estate marketing industry. Three-dimensional (3D) outputs are often associated with CGI. Softwares such as 3DS Max or Houdini FX are used. However, CGI can also create two-dimensional (2D) effects. Softwares such as Adobe After Effects or Photoshop are among the most commonly used. Both 2D and 3D CGI are done by using hardware such as graphic cards.

Product CGI

You might have seen CGI (Computer-generated imagery) in a lot of top movies screened globally, such as Life of Pi, Avatar, Game of Thrones, and Pirates of the Caribbean. These are appealing to the eyes and take you to the world of fantasy. CGI never fails to entertain the audience with its beautiful images. Computer-generated images will create beautiful, animated visuals using computer software. CGI is also known as 3D graphics. These let you create characters, scenes, and special effects in games, television series, and movies. You can even notice this advanced technology being used in advertising, engineering, virtual reality, engineering, etc.

The main thing that is grabbing the attention of many people to use CGI is that it is an economical way to produce visual content that is appealing and thrills the audience compared to the traditional methods. In the regular type of method, you have to create smaller versions of what you want to make, hire many people to direct the scene and it is not safe for humans to create visuals that have many adventures. Two different methods are used to create CGI. It uses algorithms to create some complicated fractal patterns. The 2D pixel-based image editors can also be used to create vector shapes. 3D graphics software is best used to create different forms from complicated ones to triangle or quadrangles shapes. The 3D software will react to the surface and will generate a lot of effects. CGI has been gained a massive name in the market with it being used in digital film footage with the technique known as compositing. It is the standard technology that is known as the green screen.

Green Screen CGI


An image speaks a thousand words. Many ad agencies will make use of images to convey the business message to the end-users. Photos will imprint the brand images in the customer’s minds and make them connect with the brand. Whenever they see the image of the brand, they would remind of you. You can see spotless images on the hoardings and wonder how they capture those beautiful shots. However, you would be amazed to learn that these are not shots on a camera, but these are the computer-generated images. Computer-generated imagery has become a powerful tool for advertisers to add life to imaginary pictures.

This advanced technology is quickly accessible for all and is also economical. There are many opportunities offered to the artists and designers to use their creative skills and come up with unique images that attract the audience and pull them to buy your products. There are many benefits that CGI offers to businesses in promoting their products and services.

The amount spent on advertisements, by companies can be reduced to a greater extent by using CGI. There is no need to hire professionals who have extensive knowledge of photography and videography. It uses the latest software to create the images you want in the ad instead of visiting the exotic locations to shoot the ad to get the best backdrop required to show your products in an appealing way to customers.

The best thing is that you do not need to waste time visiting locations and shooting the ad; instead, you can hire CGI experts. These people will use their skills and add the backdrop that you want for the products with just a few mouse clicks. The ad would look appealing and would grab the eyes of the audience. This cuts down the travelling expenses that otherwise must be paid to the photo shoots.

Advertisers can save a lot of time creating the campaigns where they would need to assemble the required crew to shoot the ad. The ad shoot will be completed in no time. There would be no delay when there is bad weather condition outside, travel hassles, and wait for the right weather or flowers to blossom in the places. The best thing is that CGI professionals can create product images with sun, rain, snow, and clouds in the photos. It is best to turn a flawed shot into a flawless one by removing the items that are not so necessary.

Most ad campaign’s aim is to grab prospective customers’ attention. CGI will help advertisers use their creative juices and create campaigns that give customers a seamless experience. The new customers can learn the benefits of your products with ease. For instance, if you sell the furniture for a bedroom or living room, you can visually provide the furniture’s images on how it looks in their bedroom. This will make the customers decide on whether to buy the furniture. It also lets them learn, whether the furniture complements the rest of the look in the home or not.

It is time-consuming for you to convert the bigger images into thumbnails. You may have to spend a lot of time improving the quality of images. Other things are challenging for you to convert into thumbnail images such as logos, labels, and close-up photos.

On the flip side, this also helps the designers create beautiful and flawless images in various sizes to improve their experience visiting e-commerce websites. When customers take a look at the pictures, it makes them feel like the real ones. This also shows the image at a 360-degree angle. The photos look like the ones they see in the physical stores.  

There are a few industries such as fashion, home decor and real-estate where you have to provide images of the new products that you will launch before its release. You can create computer-generated imagery that can be used in pre-product launches.

Before the launch itself, you can get orders from customers. So you can generate a high ROI on products before they hit the market. This helps companies to reap huge profits in no time. You can also know the reaction of customers who first use the products. If there is any feedback for the product, you can make the changes accordingly. The best thing is that CGI will work better in the real-estate world where the exteriors and interiors can be designed using CGI.

This gives a visual of how the home will look after the interior designing part is done. 3D rendering is simple for customers to follow who do not know the blueprints and plans.

If the business is creating the same product in different models, it is time-consuming to take photographs of every model and it will cost a lot of money. However, CGI will use different colours, textures, styles, and features of the products in different variations to understand the difference between them.

CGI creates impressive visuals and even better advertising campaigns for various mediums. Quality images produced through CGI will give customers the best experience no matter what media you are watching. This will improve the brand image and conversion rate. You can increase the number of customers for products when the photos are crystal clear and convey each feature to them.

There are endless opportunities that are offered by CGI to advertisers. You can create many things to grab the customers’ attention to the brand with little money and time. You can create different environments which are otherwise not possible with photography. No limitation is set on what you can achieve through computer imagery. Top-quality CGIs are better than real-time photos. This conveys the story of your brand to the end-users. It gives a beautiful virtual experience to customers.

You can even create video tours of the applications, products, and websites. It lets the customers view the product and learn about each feature thoroughly before investing their hard-earned money. Even when the person is not physically present at the store, they can still view the products sold by your brand precisely through the videos generated using CGI.

The images created with the help of computer imagery would help you on different platforms. Be it the audience is viewing the videos or pictures on the PC, laptop or mobiles, they get the same experience, and the content is delivered with high clarity. The computer-generated images will give high value to the content you have produced and boost the engagement rate.

When customers are immersed in learning about the product, they will invest in the product. This lets them know all the features and functionalities of the product and how to use them effectively. Additionally, it educates them on how the product would simplify their lives. It is best to promote the product in a beautiful way to end-users.

You can also use CGI in different phases of the product development lifecycle. The product prototype can also be developed, and various features can be explored using the CGI. Products that are available in different variations can also be introduced. While prototypes created with CGI will let you tell the specifications of the product to the manufacturers.

Based on these specifications, the manufacturer will manufacture the product accurately. Everyone has a misconception that CGI is only used in movies. However, dismissing all those facts, CGI is also used to create appealing ads and campaigns for businesses.

Top companies are making use of CGI to create websites and ad campaigns. Ad agencies are using CGI to offer the best solutions to promote business on various platforms. When you show the customers realistic content and images, you can turn them into your potential audience.

The images will let customers understand your products better and make purchases. It is not possible for customers to always visit the brick and motor stores to make purchases. So, CGI images are a boom for manufacturers to showcase the products while marketing and selling them briskly.

Product CGI Colour Ways

Where are CGI’s used?

Online shops/E-Commerce

The future we imagined is here and most of our shopping is now done online. To showcase products in a superior way over photography 3D rendered images is a must.

Television Adverts

If you have ever seen a Apple or Samsung advert on television, then you are looking at 3D rendered animations in their highest quality.


Give your brand the attention it deserves with a dominating image. Create maximum impact with our 3D rendering services for billboard adverts.

Social Media

With social media advertising, you can have consistent sales coming in from the first day your website is live. CGI plays a huge part in catching a consumers eye while scrolling.


The shop front for many online business has to create impact for the viewer, otherwise the sale could be lost instantly. With the use of 3D rendering visually pleasing images can pull this off easily.

Newspapers & Magazines

With the power of CGI, stunning images can be used for print in magazines and newspapers.

Teaser 3D Render Speaker





Penthouse CGI


  • Create stunning product marketing assets through CGI that were previously impossible using photography

  • Enhance your visual communication through CGI!

  • Tweak colours and materials for tuning 3D visuals

  • Make your design process easier through CGI

  • Create stunning marketing images with 3D visualization

  • Sell your product or property before it has been produced

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How are 3D CGI created?

First of all, other than some special effects, most CGI starts off as a 3D model, these are represented by a series of geometrical shapes connected into a three-dimensional space. There are different modelling software’s for the desired outcomes, but most software’s use polygonal modelling such as Rhinceros 3D, 3DS Max and Google SketchUp.

Secondly, to give the model any real form, lighting must be introduced. The most basic form of a lighting setup is three point lighting where the method of a lighting uses three distinct light source positions to illuminate the subject or scene. The setup of the lights helps create different moods for the final image, and are usually played and tweaked throughout the process.

At this stage, all the materials of the 3D scene or subject are created. They are created by using multiple different images in layers that create different types of  bumps, reflections, roughness and more. The materials have to be tailored to meet the desired results, while working with the lighting created in the previous step to bring out the perfect reflections and shadows to give depth to the image. At the end of this stage the render engine is set off, and the computer creates a raw image.

In addition to the modelling and rendering software’s there are also post production software, such as Photoshop. This is where the images that have been outputted from the render engine are all brought together, layered and tweaked to create the final photo realistic outcome.

How Are 3D Renderings Created

What is the CGI service workflow?


    Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.


    To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.


    We start working as soon as we understand all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.


    After that, we present draft 3D renders to you for comments and review. Then, adjustments are made.


    In short, acceptance is given by the client for final processing.


    Finally, the 3D visuals are presented, after post-production, in high resolution with full quality lighting, reflections, glossiness and materials.

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What are the different sectors of CGI that XO3D offers?


Architectural Rendering

Most commonly created renders are Architectural renderings. Architects, project managers, property developers, investors and many more use them. Noteworthy, potential buyers can see the new build before creation. You can use these images to show investors as funding is also very important. Similarly, 3D renderings play a major role in real estate marketing and sales. Likewise, you can make design related decisions quickly and easily. Before the project is built. Thus, it helps experimenting with building design and its visual aspects.


Interior Rendering

Interior visualisation grips the power of 3D software's to create photo realistic images for interior designers. When you need to bring your interior designs to life then XO3D is a one stop shop that offers the full package that you require by using plans, sketches and mood boards to bring your designs to life. While co-operating with the interior designers we deliver exactly what you are looking for using the most advanced 3D technology.


Product Rendering

Product rendering is perfect to show off your ideas. From sketch to production. 3d rendering can help you see what their products will look like with different colours and materials. Product rendering is about much more than just making something look good. It is about design, process, business, and lifestyle. Now more than ever, our artists are using product rendering and 3D – visualisation to give us real reasons to open our wallets.


Jewelry Visualisation

Jewelry rendering services present a fast and affordable way for designers to explore their ideas of new concepts and bring together showcases of their new products to sell them before they have even been produced. With a highly powerful team of CGI artists XO3D is able to create perfect photo-real jewelry CGI imagery by using tailored lighting, materials and effective camera angles. While working closely to develop the design and style intended by the creator. Showing your brand in all its brilliance.


Furniture Rendering

3D furniture rendering is the best and fastest way to get amazing eye catching images for your catalogue, using these images in a much more effective way for your marketing campaign. 3D Rendering is so much faster than photography that it makes it much more cheaper and efficient. Furniture giants such as IKEA are already harnessing the power of 3D rendering. Its time for you to as well!