SHOW-STOPPING PRODUCT ANIMATION

One of the best ways of product marketing.

What is product animation?

Product animation has been used by companies for years. All those Apple and Samsung adverts you see are mostly made via CGI. Technology is advancing at an unprecedented rate, and so is product animation, whereas it gets more and more difficult to tell what is real and what is CGI. With the new additions of augmented reality and virtual reality, products can be visualised like they were in your hand or on the table in front of you. 3D Animation is a seriously powerful tool in marketing and is essential for anyone or any company trying to increase product sales.

So what actually is product animation? Basically, it is a form of product rendering but with animated aspects, and instead of using still imagery, a video is the asset output. These videos are created on CGI software by 3D Artists.  Product animation is mainly used for representing a product or packaging so that the features of the product can be explained properly to the clients or customers.

HOW CAN PRODUCT ANIMATION HELP YOU?

DEMONSTRATE PRODUCT FEATURES

In short, with our product animation service, visuals show off your ideas in all their glory, in contrast to using boring sketches or dull 3d models, with the help of 3D animation, products are made to look lifelike in the video assets, before they even exist, with perfect accuracy.

GET TO MARKET & INCREASE SALES

Once products are designed, 3D animations can be created to get the product to market well before it has been made. Sales are easily made using marketing assets on social media or other platforms. Creating that extra cash flow.

EDUCATE

In addition, product animation videos are used to educate. For example, teaching a workforce on how to use a product or teaching some students how to do some tasks.

SAVE TIME AND PRODUCTION COSTS

The amount of time and money it would cost for product animations to be created in real life would far outweigh what it would cost a professional 3D studio to produce the same content. This is why many big companies turn to CGI studios to spend their marketing budgets on show-stopping product marketing assets.

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WHAT ARE THE BENEFITS OF PRODUCT ANIMATION?

  • Stand out from the competition with stunning 3D animations

  • Boost conversion rates by getting customers more engaged

  • Improving SEO (search engine optimisation). Google loves animated video content. It is a way to keep clients on your website longer

  • Impress clients at sales meetings with stunning animations

  • Bring your ideas to life, by telling the story you want to show

  • Help customers and clients understand your product via educational videos.

  • Create stunning marketing assets with 3D visualisation

Animation

WHO USES PRODUCT ANIMATIONS?

WHERE ARE PRODUCT ANIMATIONS USED?

  • Online shops/E-Commerce

  • Television Adverts

  • Billboards

  • Magazines

  • Social media

  • Websites

Iphone SE Product Rendering

WHAT IS THE PRODUCT ANIMATION WORKFLOW?

  • STARTING A PROJECT

    Firstly, to begin a project, clients provide all the information required. For product animations, we require things such as story boards, drawings, design specifications, sketches, mood boards, or other types of information you may have.

  • REVIEWING INFORMATION

    To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call, or Zoom call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

  • PROJECT EXECUTION

    We start working as soon as we understand all of the details the task requires and time frames have been agreed upon by both parties. Our 3D animators keep in constant contact with the clients throughout this process, with regular updates.

  • REVIEWING

    After that, we present draft 3D animations known as grey cards, to you for comments and review and finally make the adjustments.

  • APPROVAL

    In short, the client accepts the drafts for material and lighting processing. Once approved final renders take place and post-production is commenced.

  • FINAL 3D RENDERING

    Finally, we present the 3D animations, after we have completed post-production, in high resolution with full quality lighting, reflections, glossiness and materials.

CONTACT US

Really impressed with the X03D Team they are highly professional, great to work with, nothing is too much trouble. We are over the moon with the service we received, they answered our brief straight away with high-quality work. Definitely recommend!

Tracy –

Creative Manager D’Addario Europe

WHAT ARE THE DIFFERENT TYPES OF PRODUCT ANIMATIONS?

For example, below we have presented a range of different product renderings that are usually combined into a package of well thought out product renders. To sum up they show all the products fine features. Below, we explain the different types of product shots.

Animated Colourways

Simple but effective 3D animations. By utilizing still 3D renders and animating them in a post production software, lovely clean and eye catching animations are created. While this is not the only method of creating animated colourways it is the most simple and cost-effective way. These animations are great for social media advertising.

Product Turntables

Again, another simple 3D animation, usually used to display a product in an E-Commerce setting. The turntable product animation shows the product in all 360 degrees to give the viewer a better perspective than a flat image.

Instructional Animations

Instructional animations are videos that are used for educational purposes, such as the immediate performance of a task or how to use a product. Even more so permanent learning of a subject.

Exploded Animations

Exploded views are visually engaging because they are so interesting, not many people ever see the inside of products. It is one thing to tell prospective customers how well your product is built and what the most high-quality components are but what about if you can communicate that visually in seconds

Infographic Animations

Infographics are designed to show the customer, specific product details, and benefits. As seen in a lot of Amazon shops, these images are used to boost and accompany other product visuals for marketing. Infographics are a mix of product renders and text.

Infographic-Animation

WHY CHOOSE XO3D FOR YOUR 3D PRODUCT ANIMATION PROJECT?

  • THE BEST EXPERIENCE

    With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.

  • SPEEDY DELIVERY

    Ensuring the smoothest process. We deliver quality work on time.

  • COMPETITIVE PRICING

    Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.

  • SPECIALISTS IN CREATIVITY 

    At Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.

  • TECHNOLOGY DRIVEN 

    Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.

  • ACCESSIBLE TEAM 

    We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

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