Firstly, we begin any type of 3D visuals with the creation of a 3D model, in 3D computer graphics, 3D modelling is the process of developing a mathematical representation of any surface of a subject or object, in this case a product, in three dimensions via specialised 3D software’s. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.
Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the product. Depending on the desired outcome of the render. There could also be minimal lighting to create teaser images for marketing purposes.
Thirdly, the desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the products materials.
RENDER & POST PRODUCTION.
Finally, setting the subject off on the final stages of the process. This is where the computer does its work, by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in a post production software such as Photoshop and a pretty picture is created by our 3D artists.